Business Case Development

We provide business case development services that assist organisations in creating structured, data-driven proposals to justify investments, assess sustainability impact, outline potential benefits, and evaluate risks. Our services support decision-making by delivering clear financial, operational, and strategic assessments.

Developing well-structured, evidence-based business cases is critical for organisations across both public and private sectors to secure investment approvals and stakeholder buy-in. At GenNorth, we specialise in providing business case development services that help organisations create proposals to justify investments, assess sustainability impacts, and outline potential benefits.

Our approach combines impartial, independent expertise with a deep understanding of best practices. We work collaboratively with clients to develop comprehensive business cases that address the case for change, built environment, organisational change and cultural transformation. Our team includes qualified practitioners in the ‘Better Business Cases’ framework, ensuring all proposals align with the HM Treasury Green Book’s guidance – an expected standard for public sector investment decisions.

We focus on delivering robust, data-led assessments that include detailed financial, operational and strategic evaluations. Our services are tailored to support informed decision-making by offering:

  • Options Appraisals: Clear analysis of potential solutions, enabling organisations to compare costs, risks, and benefits.

  • Sustainability Impact Review: Integration of environmental, social, and governance (ESG) considerations to meet long-term goals.

  • Risk Evaluation: Comprehensive identification and mitigation planning for potential risks.

  • Financial Modelling: Evidence-based forecasts and budgetary analysis to justify investment value.

  • Implementation Approach: Structured approach for turning the business case into reality.

By leveraging our expertise, clients can confidently present structured, credible cases that not only secure timely approvals but also align with organisational priorities and long-term objectives. Whether working with public or private sector clients, we bring a proven track record of supporting investment decisions through meticulous analysis, sustainability-focused insights, and alignment with Green Book standards.

Advisory Services

Estates Strategy & Optimisation

Programme Governance & Audit

Options Appraisal & Analysis

Funding Bids & Grant Applications

Sustainability Brief Development

Net Zero Carbon Strategy & Carbon Baselines

ESG Policy Development & Audit