Living Our Values at GenNorth

Written by Richard Shaw, Managing Director

I am really proud to introduce you to our newly agreed company values:

-       Empowered Culture

-       Genuine Connection

-       Approachable Expertise

These aren’t the results of a workshop, or lifted from a branding exercise. They’ve been shaped through honest conversations across our team, carefully listening to what matters most to them and reflecting on what truly defines us at our best.

At GenNorth, our values shape our approach, how we treat each other and how we work with our clients. They’re the foundation of our culture and the reason our clients trust us.

Empowered Culture

We enable, nurture and care for our team, ensuring everyone feels heard, supported and valued.

Our people are at the heart of everything we do. An empowered culture isn’t about hierarchy or job titles. It’s about ownership, trust and creating an environment where individuals can thrive.

We want everyone at GenNorth to feel confident in contributing ideas, constructively challenging thinking and taking initiative. When people feel supported, they perform at their best. When they feel valued, they go further, for each other and for our clients.

For us, this means:

• Encouraging open, honest dialogue

• Investing in development

• Prioritising wellbeing

• Recognising and celebrating contribution

Genuine Connections

We build relationships grounded in authenticity and presence, acting as trusted advisors and critical friends. Strong relationships don’t happen by accident. They’re built on trust, honesty and consistency.

Within our own teams and with our clients, we show up with integrity. We listen carefully. We challenge constructively. And we don’t avoid difficult conversations when they’re needed, because being a trusted advisor sometimes means being a critical friend.

For us, ‘genuine’ means:

• Being present, not transactional

• Offering honest insight, not easy agreement

• Building long-term partnerships, not chasing short-term wins

Our clients choose GenNorth because they know we care about their success as much as they do.

Approachable Expertise

We combine service excellence and experience with a down-to-earth attitude, responding with agility to deliver bespoke solutions. Expertise and experience matters, of course, but how we deliver that expertise matters just as much.

We pride ourselves on combining deep knowledge with a practical, human approach. No unnecessary jargon. No complexity for complexity’s sake. But clear thinking, high standards and solutions shaped around the real needs of our clients.

Approachable expertise means:

• Being responsive and adaptable

• Delivering excellence without ego

• Translating complexity into clarity

• Staying commercially focused and outcome-driven

We are confident in what we know and intentional about how we share it.

What This Means for Our Future

These values give us clarity. They guide our decisions, shape our behaviours and define how we work, internally and externally.

They will influence how we recruit, how we develop talent, how we collaborate and how we measure success. They will shape our growth and ensure that as we evolve, we stay true to what makes GenNorth stand out as a trusted advisor. Most importantly, they remind us that culture is not accidental. It’s intentional.

To our team - thank you for helping shape these values and for bringing them to life every day.

To our clients and partners - thank you for the trust you place in us. These values are our commitment to you.

At GenNorth, we don’t just write values, we live them.